Posted: Sunday, February 4, 2018 5:40 PM
Company Name:Kroger General Office
Work with business partners and stakeholders to generate actionable insights, create testing plans, and deliver channel performance reporting for individuals and households. Advocate for data:driven insights and decision:making; perform analysis to gauge end:to end customer response and purchasing behavior with digital capabilities and tools. Partner with Product Management, User Experience, Customer Loyalty and Marketing, Customer Insights, and dunnhumbyUSA to create integrated measurements and reporting model that delivers insight across all online and offline activities. Role model and demonstrate the companys core values of respect, honesty, integrity, diversity, inclusion and safety of others.
Essential Job Functions:
:Participate in Adobe Analytics (Omniture) tagging initiatives, implementation, best practices, and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately.
:Lead development, implementation and maintenance of testing models across customer types and segments to generate suggested enhancements.
:Analyze data involving channel performance and creating relationships to individual, household, segment, and other data sets to measure highly complex business and operational interactions.
:Create and produce regular channel (mobile, web, e:mail) performance reporting and measurements to gauge ongoing performance vs. targets.
:Develop reports and create presentations for executive leadership exploring business and operational performance, learnings, challenges and recommended alternatives and solutions.
:Conceptualize modeling framework, define data requirements, create predictive variables, and coordinate model implementation with other business partners.
:Demonstrate initiative and leadership through set up of experimental designs to answer business questions, creating recommendations on strategy and implementation based on analytics, and managing short:duration and longer:term analysis.
:Must be able to perform the essential functions of this position with or without reasonable accommodation. Minimum Position Qualifications:
:2+ years experience manipulating data from multiple sources
:Highly analytical and detail:oriented with demonstrated success in digging to identify trends, results and outcomes.
:Demonstrated ability to challenge both the data content and the processes surrounding it
:Expert knowledge of Microsoft Excel
:Ability to learn new systems and software quickly
:Excellent communication skills with the ability to discuss quantitative findings in easy to understand terms for digital and non:digital stakeholders
:Proficient in MS Office suite of products
:Ability to travel independently(less than 10) Desired Previous Job Experience
:1+ years experience in digital analytics and eCommerce
:1+ years experience with Omniture, Google Analytics, or other web analytics package implementation, reporting, and analysis
:Bachelors degree in Statistics, Information Systems, Finance/Accounting
:Intermediate knowledge of SQL and familiarity with Java Script
:Analytics experience supporting marketing and product management/user experience particularly focused on e:mail, web and mobile channels, and social media/social tools.
:Multi:channel retailer analytics support
:Operate in rapidly evolving digital environment with multiple lines of business, significant new digital product development and delivery
States: Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisian
• Location: Cincinnati
• Post ID: 58268587 cincinnati